How X Ad Revenue Sharing Works
X (formerly Twitter) shares ad revenue with creators who meet specific eligibility criteria. The payout is based on ads displayed in the replies to your posts.
Eligibility Requirements
- X Premium: You must be subscribed to X Premium (formerly Twitter Blue) or Verified Organizations.
- Impressions: You need at least 5 million organic impressions on your cumulative posts within the last 3 months.
- Followers: You must have at least 500 followers.
How much does X pay?
Payouts vary significantly because they are based on ads shown to verified users in your replies, not just total views. However, estimates often range from $10 to $20 per million impressions, though this can be lower or higher depending on your niche and audience quality.