How to Price Your Sponsored Content
One of the hardest parts of being a content creator is knowing what to charge. Rates vary wildly based on niche, engagement, and platform. This calculator uses industry-standard formulas to give you a baseline.
Factors That Affect Your Rate
- Follower Count: The potential reach of your content.
- Engagement Rate: How active your audience is. Brands pay a premium for high engagement.
- Niche: Industries like Business and Tech often command higher rates than Comedy or Lifestyle due to higher customer lifetime value.
Usage Rights & Exclusivity
Remember, the calculated rate is for the post itself. If a brand wants to use your content in ads (Whitelisting) or requires exclusivity (you can't work with competitors), you should charge an additional 30-50%.