How to Price UGC
User Generated Content (UGC) is priced differently than influencer marketing. You aren't charging for your followers; you are charging for your content creation skills and usage rights.
Pricing Factors
- Experience: Beginners often start around $150/video. Pros with a proven portfolio can charge $500+.
- Usage Rights: If a brand wants to run your video as a paid ad (Spark Ads, Dark Posting), you should charge a premium (usually 30-50% more).
- Niche: Specialized niches like Finance, Tech, or B2B often command higher rates than general Lifestyle content.
Common Add-ons
Don't forget to upsell! You can charge extra for:
- Raw footage (50% of base rate)
- Additional hooks (variations of the first 3 seconds)
- Fast delivery (rush fee)